What Is Deadstock Eyewear?
“Deadstock” refers to vintage eyewear that was never sold or worn when it was first made. These pieces often come from the original manufacturer’s stock or old boutique inventory- untouched, unworn, and sometimes still with original tags or packaging.
Unlike modern reproductions, deadstock frames are authentic to their time period. That means if you're wearing a pair of 1980s deadstock Porsche Carrera sunglasses, you’re wearing actual '80s history- not a re-release.
Why Is Deadstock Eyewear So Valuable?
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Rarity
Most deadstock pieces were produced in limited quantities—and only a fraction survived untouched. Once they’re gone, they’re gone. -
Craftsmanship
Many deadstock frames come from an era when eyewear was made with materials and attention to detail you rarely find today—think hand-laminated acetate, gold-plated hinges, and precision German engineering. -
Style
Deadstock frames reflect the true designs of their era: bold ‘60s mods, oversized ‘70s glam, edgy ‘90s minimalism. You're not just wearing glasses—you're wearing a moment in fashion history.
Deadstock vs Vintage vs Refurbished
- Deadstock = Vintage, never worn
- Vintage = Previously owned, worn
- Refurbished = Vintage or designer frames that have been professionally restored
At Second Chance Eyewear, we carry all three—and clearly label each one so you know exactly what you’re getting.
Where Does Second Chance Eyewear Find Deadstock?
We source deadstock from old optical shops, industry contacts, and private collectors around the world. Every piece is inspected for quality, and many are fitted with fresh lenses to ensure they’re wearable today.
Final Thoughts
If you're looking for truly one-of-a-kind eyewear with real heritage, deadstock is as close as you’ll get to time travel. It’s sustainable, rare, and undeniably cool.